Corporate Public Affairs: Interacting With Interest Groups, by Otto Lerbinger

By Otto Lerbinger

Company Public Affairs: Interacting With curiosity teams, Media, and Governments explores the expanding curiosity in public affairs via brand new corporations. Lerbinger exhibits that progressively more usually enterprises are constructing public affairs positions—typically inside public kin departments—to reply to matters and issues coming up out of the sociopolitical surroundings during which the company features. He articulates the capabilities and obligations of the general public affairs function, and investigates the ways to facing basic constituencies—interest teams, media, and govt. Divided into 5 components, this ebook: • offers an summary of the company public affairs functionality; • explores suggestions of the myriad curiosity teams within the usa, equivalent to exertions unions and environmental, shopper, women's, and human rights teams; • acknowledges the media's expanding insurance of commercial occasions, in particular adverse ones, that experience super energy either to undermine company credibility and to help public coverage positions; • offers with legislative, government, and judicial branches of presidency; and • increases the query of ways company strength concepts have affected the political industry. This publication will entice advanced-level scholars, students, and practitioners in public family members and company fields.

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Additional info for Corporate Public Affairs: Interacting With Interest Groups, Media, And Government (Lea's Communication Series) (Lea's Communication Series)

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John W. , 1963), p. 264. 6. , p. 20. 7. James E. : Lawrence Erlbaum Associates, 1992), pp. 125–126. AN OVERVIEW OF CORPORATE PUBLIC AFFAIRS I 25 8. : Public Affairs Council, 1999), p. 3. 9. Douglas G. Pinkham, “Today’s Key Task for Public Affairs,” in Public Affairs Council 45! : Public Affairs Council, 1999), p. 6. 10. John F. Mahon, “Shaping Issues/Manufacturing Agents: Corporate Political Sculpting,” in Corporate Political Agency: The Construction of Competition in Public Affairs, ed. Barry M.

Strategy formulation. An organization decides on the position it will take on an issue and how it will respond to it. Issue analysis will suggest whether a company should contain or resolve an emerging issue or become proactive and influence public opinion before others do—following the reasoning that once opinions are crystalized, they are difficult to change. Thus, if an emerging issue gains momentum and the public is likely to become aware of it, a company’s strategy is to act quickly to shape opinions.

P. 20. 7. James E. : Lawrence Erlbaum Associates, 1992), pp. 125–126. AN OVERVIEW OF CORPORATE PUBLIC AFFAIRS I 25 8. : Public Affairs Council, 1999), p. 3. 9. Douglas G. Pinkham, “Today’s Key Task for Public Affairs,” in Public Affairs Council 45! : Public Affairs Council, 1999), p. 6. 10. John F. Mahon, “Shaping Issues/Manufacturing Agents: Corporate Political Sculpting,” in Corporate Political Agency: The Construction of Competition in Public Affairs, ed. Barry M. : Sage, 1993), p. 196. 11.

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